“Please, I need a smartphone and jeans to go with it” — soon in stores

There is interesting news from Samsung. The Australian division of the company and the Dr Denim brand have developed and released jeans with a special pocket for carrying smartphones.

So far we are talking about the Samsung Galaxy Z Flip3 smartphone model. For those who are not familiar with this gadget, it is a folding model, which can already be purchased at an electronics store at a price of 90,000 rubles.

Samsung Galaxy Z Flip3 smartphone, screenshot from the DNS online store website: https://www.dns-shop.ru/product/a9be4d32e8412ff2/67-smartfon-samsung-galaxy-z-flip3-256-gb-cernyj/ Samsung smartphone Galaxy Z Flip3, screenshot from the DNS online store website: https://www.dns-shop.ru/product/a9be4d32e8412ff2/67-smartfon-samsung-galaxy-z-flip3-256-gb-cernyj/

According to the designer, large pockets in jeans are a thing of the past. The new product has only one pocket, located on the front side, tailored to the size of the smartphone. You won’t be able to put anything else in your pocket, and there are simply no others.

I’m glad that so far this is only a limited edition of jeans and there are only 450 of them. But I assume that if the test is successful and such jeans find their buyer, such an innovation will begin to rapidly be introduced into the market.

Samsung Galaxy Z Flip3 smartphone, screenshot from the DNS online store website: https://www.dns-shop.ru/product/a9be4d32e8412ff2/67-smartfon-samsung-galaxy-z-flip3-256-gb-cernyj/ Samsung smartphone Galaxy Z Flip3, screenshot from the DNS online store website: https://www.dns-shop.ru/product/a9be4d32e8412ff2/67-smartfon-samsung-galaxy-z-flip3-256-gb-cernyj/

You come to the store for a brand new smartphone, and you also leave wearing new jeans. In fact, it sounds kind of funny, but the most interesting thing is that something like this can easily happen.

So far, folding smartphones are not popular. But Samsung is spending a lot of money on an advertising campaign for a new production line. Users take a closer look, someone decides to buy. Why not buy jeans to go with such a stylish smartphone?

Samsung Galaxy Z Flip3 smartphone, screenshot from the DNS online store website: https://www.dns-shop.ru/product/a9be4d32e8412ff2/67-smartfon-samsung-galaxy-z-flip3-256-gb-cernyj/ Samsung smartphone Galaxy Z Flip3, screenshot from the DNS online store website: https://www.dns-shop.ru/product/a9be4d32e8412ff2/67-smartfon-samsung-galaxy-z-flip3-256-gb-cernyj/

And if we get ahead of ourselves. I represent the administration of large online stores who are clearing space for racks of jeans. So you also need to keep all sizes, and you need a fitting room. I also wonder if other brands adopt the idea, will the jeans have logos? You walk down the street like this, and on your jeans it says, for example: “Xiaomi” or “Nokia”, like a general’s stripes. Conveniently, you can immediately find out which smartphone a person is using. And if jeans appear, we need to make other clothes to carry a smartphone. So you can create new collections of clothes, which market opens up.

Prepared using the service and a paid Canva Pro subscription Prepared using the service and a paid Canva Pro subscription

You can continue to fantasize for a long time, I really hope that such an idea will remain at the “limited edition” stage and will be bought by some collectors. I’d rather go to the store and buy myself normal jeans with wide pockets.

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